Wendling’s helps “Feed Your Success”

BUCKHANNON — The Event Center at Brushy Fork was bustling with A.F. Wendling’s annual Trade Show on Wednesday.  Nearly 600 registrants and 50 vendors attended this year’s event themed “Feed Your Success”.  People came from all over West Virginia, as well as Ohio, Virginia and Maryland for this impressive collection of vendor displays, complete with new and favorite products to taste and test.

A.F. Wendling’s Marketing Coordinator Scott Buchanan explained the event’s purpose by saying, “We’re a distributor, so the folks that are set up here today, they are suppliers. So typically, we bring in their product and sell it to our customers, that’s usually the flow.  It comes to us and we bring it out to the customers.  But an event like this turns the whole thing around.  We collect our vendors in one place and bring the customers to them.”

Established in 1913, A.F. Wendling’s is West Virginia’s largest independent family-owned and operated broadline food service distributor, complete with local roots.  Buchanan said they are proud to now be large enough to offer their customers specialized support in growing their businesses and helping them to succeed, but still small enough to offer them personalized attention.  He said they also replaced the old tedious pen and paper method of collecting orders with an electronic system at this year’s show, that has maximized the time the vendors can spend with customers, as well as more effectively capturing accurate and expedited orders.

All participants had the opportunity to participate in the fun raffles, which gave chances for a turn in the money machine or to win an exciting prize, like a grill or generator.  A tech demo booth was even on site, offering a point and click tour with an interactive video and even virtual reality goggles for a fully immersive experience. 

Located at 100 Wendling Plaza in Buckhannon, they even have a specialty food market that is open six days per week.  If you have questions or would like to place an order, please stop by or call 304-472-5500.


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