BUCKHANNON — A new business in downtown Buckhannon is scooping up ice cream favorites.
Sweet A Licious opened Friday and warm temperatures Friday and Saturday kept the business hopping.
Michelle Jack, her husband Bill and daughter Courtney have opened the ice cream parlor as a family venture.
“This is something I have wanted to do for about 30 years,” Michelle Jack said. “I have such fond memories of Phillips Dairy growing up. It always used to be something special for my family to load up in the car and go to Phillips Dairy and have a special treat.”
So Jack began looking for a place to house her sweet dream but knew she wanted to locate in downtown Buckhannon.
“I wanted to be on Main Street in close proximity to the college,” she said.
Nothing proved promising until Linda’s Dance Studio closed and the building location at 23 B E. Main Street became available.
“This wasn’t the time of year I desired to open this up, but when the storefront became available, I had to hop on it,” she said.
Although the concept was a long-time dream and a location became available, the name proved more difficult as Jack said her first couple of ideas were already taken.
Then she decided to expand on the word delicious and Sweet A Licious was born.
Hershey’s Ice Cream brand was chosen for its high butterfat content which makes for a better product and its vast selection of flavors.
“The selections are unreal,” Jack said.
The Sweet A Licious coolers have room for 16 ice cream flavors at a time which will rotate. For now, pumpkin ice cream is on the menu along with cookie dough, butter pecan, chocolate peanut butter, etc.
The business will also keep ice cream cakes in stock in two sizes, a 7-inch round and a sheet cake.
Jack’s mom, Pat Stanton, will be making waffle cones, chocolate chip cookies and brownies daily.
Other menu items include blended coffee drinks, frozen yogurt drinks, milk shakes, coke floats, sundaes and banana splits.
“We very much believe in giving back,” she said. “My husband, daughter and I are picking a charity every month that is close to our hearts. We will ask everyone when they make a purchase if they would like to quarter up. That means if they would like to add a quarter to their sale, that quarter will go towards the charity.
“At the end of the month, I will take that money and donate to charity plus we at Sweet A Licious will donate as well.”
October’s charity is the Upshur County Christmas Store. Other ideas include the backpack program at Union Elementary, the Buckhannon Dog Park, animal shelters and rescues, elderly angel tree adoption and more.
Established hours for now are Tuesday, Wednesday and Thursday from 11 a.m. to 9 p.m., Friday from 11 a.m. to 11 p.m., Saturday from noon to 11 p.m. and Sunday from 2-7 p.m. Sweet A Licious is closed on Mondays. Hours may be adjusted in the future.
“I have to give a shout out to my mom and dad and my husband and daughter, my aunt Peg and my nephew Justin have been a great support to me as well as my two sisters. They have been always encouraging and always positive.”
And that positive attitude is something the Jacks want to convey in their business to be a place where someone who needs to talk can find a listening ear over their ice cream cone or other sweet treat.
“I want to represent Christ in everything we do here and just let Him be here and work in the ways that He needs to work,” Jack said.