Game Changer launching “Change Their Holiday” promotion to aid families recovering from opioid and substance misuse


CHARLESTON — Gov. Jim Justice announced Thursday that the West Virginia Game Changer initiative is launching a new promotion called “Change Their Holiday,” with a goal of making sure families recovering from opioid and substance misuse have everything they need to enjoy a happy holiday season.

“I’ve said for a long time that our kids are, without a doubt, the greatest treasure we have in West Virginia, and we need to do all we possibly can do to make their lives the very best they can be,” Gov. Justice said. “There are many kids that will surely have all kinds of happiness this holiday season. But there are too many others who may have a parent in recovery, or are living with their grandparents, whatever it may be, who are just getting by and may not be able to afford big dinners and gifts. That’s why I’m excited about the Change Their Holiday promotion. Between the great people putting this program together at Game Changer and the countless good-hearted West Virginians all across this state, I’m confident we will make a real difference in the lives of these children this holiday.”

Game Changer – one of the largest public-private coalitions of its kind in the nation – is aimed at tackling opioid and substance use, along with other issues impacting West Virginia’s youth.

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