BUCKHANNON — At the City Council meeting Thursday evening, Upshur County Convention & Visitors Bureau Executive Director Laura Meadows attended to request financial assistance from the City of Buckhannon.
The CVB was severely financially impacted by COVID-19, which reportedly caused a “drastic reduction in revenue,” explained Meadows. “This past year, we have made extreme adjustments to our typical marketing activities in an effort to stay within the reduced revenue. Even with reduced expenditures, receipt of PPP funds, temporary layoffs of staff, and using funds from our savings account, the CVB’s financial situation is not stable.”
The CVB also sought support from the Upshur County Commission, who agreed to assist with $20,000 in the upcoming fiscal year. Meadows requested $25,000 from City Council on behalf of the CVB, which she said would allow them to “plan accordingly” for the future, and to get back on their feet. The money will reportedly be used for marketing, campaigns, and various projects in both the City of Buckhannon and Upshur County.
Meadows explained the CVB is a vital asset to Buckhannon, as they help to produce and promote a multitude of events and attractions such as Festival Fridays and the West Virginia Strawberry Festival.
Recognizing their importance in the community, Buckhannon’s City Council unanimously agreed to assist the CVB with a $25,000 addition to its budget.