Caroline & Co. celebrates grand re-opening in new location


BUCKHANNON — Just in time for spring, Caroline & Co. opened the doors to their new location, welcoming customers to their beautiful boutique last Friday.

Located on Main Street, Caroline & Co. Boutique offers a stylish inventory to all generations, including trendy clothing, shoes and accessories, as well as candles, gift items and more.

Owner Jennifer Fluke expressed, “Customers can expect a breath of fresh air when they walk into our boutique in downtown Buckhannon. We are excited to offer customers an all new shopping experience.”

Caroline & Co. (formerly Caroline’s Closet) is a local boutique that first opened in the Shoppes of Northridge Plaza in May 2015. After launching their online website in 2019, the company has continued to expand. Fluke explained, “At the beginning of 2021, we chose to rebrand and move locations.”

Excited to be in the new location, Fluke expressed, “At Caroline & Co. Boutique, we ensure that customers have the most enjoyable shopping experiences while not only looking their best, but feeling their best, too. We are so excited to be a part of downtown Buckhannon and are looking forward to our continued growth as we move forward in this new chapter.”

In addition to shopping at their local boutique, customers can also shop online 24/7 at shopcarolineandco.com. Current hours at the boutique are Mon., Tues., Thurs., Fri.: 10 a.m.-5 p.m., Wed.: 10 a.m.-6 p.m., Sat.: 10 a.m.-4 p.m., and closed on Sundays.

Customers can contact Caroline & Co. with any questions by calling (304) 439-3013, via Instagram @carolineandco.wv, or on the Caroline & Co. Boutique Facebook page.

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